Presentations

Presentations

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ESOMAR 2007 Project Apollo	Presentation at ESOMAR - Dublin with Don Gloeckler from P&G on Project Apollo.
ARF 2007 Radio Audience Retention	Findings from a study of radio audience retention through commercial pod breaks. This expands on previous works with two markets and program types.
MM 2006 Apollo Update	Presentation to Marketing Modelers Group at ARF on Project Apollo.
2006 Radio Audience	Findings from a study of radio audience retention through commercial pod breaks.
Mediaforum 2006 Norway Advertising Value	Presentation with Linda Dupree of Arbitron on the value of advertising.
ESOMAR 2006 Project Apollo	Presentation at ESOMAR, Shanghi with Don Gloeckler, P&G and Linda Dupree, Arbitron.
MPA 2005 Magazine Readership	Presentation at the Magazine Publishers Association on PPM deployment of magazine readership.
ESOMAR 2005 Accountability PPM	Presentation at ESOMAR Cannes, France, on progress towards Media Mix Accountability.
ARF 2004 Accountability PPM	Presentation at Advertising Research Foundation, New York Week of Workshops on progress towards accountability.
ARF 2003 Annual Internet R/F	Presentation at Advertising Research Foundation Annual Conference, New York on Internet Reach and Frequency.
ARF 2002 Media ROI	Presentation Advertising research Foundation Week of Workshops, New York on Media ROI.
ANA 2002 Multimedia Optimizers	Presentation at Association of National Advertisers on Multimedia Optimizers.